Overview

Since the industrial revolution, manufacturing companies have evolved from vertically integrated organizations to enterprises that depend on a multitude of vendors, suppliers, and partners to provide materials, finished products, and services, both upstream and downstream. A successful business organization must be able to effectively build and maintain strategic relationships with other equally successful entities. The objective of this course is to prepare participants to face the challenges associated with the management of these strategic partnerships.

This course offers participants the opportunity to emulate interactions among partners under diverse business situations, supported by a simulation application that, in an accelerated learning environment, places every participant in positions that demand strategic decision making and evaluates company’s performance under different decision scenarios. Strategic planning, modeling, negotiation, and demand forecasting methodologies and techniques are some of the tools participants will employ throughout the course.


Highlights

The combination of lectures on select supply chain topics, discussion and analysis of relevant case studies, along with the simulation exercises that build the core of the course will expose participants to new experiences and provide them with the tools to effectively design and manage new and existing supply chains, under this fast changing business environment. The course addresses key supply chain strategy elements such as:

  • Competition and differentiation
  • Mapping and value creation
  • Negotiation
  • Relationship integration
  • Outsourcing and off-shoring
  • Risk management
  • Information sharing
  • Innovation


Unique Features

This course is designed to help executives evaluate supply chain strategies in an every changing business world. The course features:

  • A business simulation environment where participants make real-life-type decisions in a time accelerated environment and have the opportunity to review results and learn from the experience.
  • Analysis, discussion, and resolution of advanced case studies related to strategic supply chain management.
  • Application of advanced business modeling tools designed to support decision making.
  • Delivery by a combination of experienced supply chain management professionals and reputable academically qualified instructors.


Who Should Attend

The course is designed for:

  • Experienced executives who, directly or indirectly, have accountability for supply chain management operations, material sourcing, transportation procurement, or physical distribution, in their respective companies.
  • Executives who design or manage supply chain solutions as consultants or third-party service providers, carriers, forwarders, etc.
  • Select middle managers seen by their employers as eventual senior leaders in any of the roles described above.


Schedule

Classes to be performed by Mr. Humberto Florez from August 16-20, 2010

Simulation game to be managed by Dr. Barnett Greenberg to be announced.

Classes meet from 8:00 AM to 5:30 PM

Detailed course schedule.


Location

Classes are held at the Modesto A. Maidique Campus (FIU main Campus), located at 11200 S.W. 8th Street, Miami. This location is convenient and easily accessible from the Florida Turnpike and the S.W. 8th Street Exit.

Room: MARC 125


Fee

To be announced.

Participants from the same organization will benefit from a group discount. Please call Ricardo Calderon at 305 348.6332 for group discounts information and coupon codes (FIU Alumni Association, CSCMP, APICS, and ISM).

The program fee includes tuition, instructional materials, breakfast, coffee breaks, lunch, dinner and the end of program reception.


Registration Deadline

To be announced.


Registration and Withdrawal Policies

Payment Policy: Program fees are due in full upon acceptance into the program
Substitution Policy: Qualified substitutes for participants can be accommodated with advance written notice.

Withdrawal Policy: Due to costs associated with establishing, holding, and replacing participant slots, the following guidelines will be implemented:

  • 1 week prior the program: the participant will be charged 50% of the program fee.
  • 2 - 4 weeks prior the program: the participant will be charged 25% of the program fee.
  • 4 or more weeks prior the program: the participant will be charged 8% of the program fee.

Note: Florida International University reserves the right to change, without notice, any statement in this bulletin concerning, but not limited to, curricula, courses, faculty, tuition, fees, policies and rules. If course or curriculum changes take place after you begin the program, we will make every effort to implement the changes in your best interest.


Faculty

Barnett A. Greenberg, Professor
Department of Marketing, College of Business Administration



Dr. Greenberg teaches Corporate Simulation, the capstone course in the FIU MBA programs, both on campus and in international programs. He directs the FIU Certificate in Retailing and CBA initiatives in the retail industry and teaches Marketing Management and Marketing Strategy in the undergraduate program.

He maintains an active consulting practice with clients such as American Express, Coca Cola, McDonalds, and American Airlines. He is a member of the Sunrise Community, Inc. Board of Directors and Chairman of Sunrise Community Foundation, Inc. Dr. Greenberg also serves as a marketing expert witness. He maintains professional affiliations with the American Marketing Association, American Apparel and Footwear Association, and the National Retail Federation. Dr. Greenberg has co-authored a text on marketing research and published research in numerous journals and proceedings including the Journal of Marketing, Journal of Marketing Research, Journal of Retailing, and Journal of Advertising.

Peter Dickson, Professor
Department of Marketing, College of Business Administration

Prior to joining Florida International University, Dr. Dickson was the Arthur C. Nielsen, Jr. Chair of Marketing Research at the University of Wisconsin-Madison. He is the author of several books including Introduction to Marketing (authored chapters one, two, and four), Marketing Management (second edition), Marketing Management: Instructors Manual (second edition), and Strategic Planning for Logistics. His research has been published in journals such as the Journal of Consumer Research, Comportamento Organizacional e Gestao (OB and Management), Journal of Marketing, Journal of Product Innovation, Journal of Economic Psychology, Marketing Letters, and others. He has won best paper awards from the American Marketing Association at their 1998 winter conference and from the Journal of Retailing in 1994. He also received the Harold H. Maynard Award for best theory paper from the Journal of Marketing in 1992.

Humberto Florez, Adjunct Faculty



Dr. Humberto Florez is the Global President for the Technology and Aerospace Sectors for DHL Supply Chain. In this position, he is accountable for the contract logistics business unit that provides supply chain management services to the top technology and aerospace clients worldwide. Previously, Dr. Florez led the Technology Americas business unit and served as CEO for Asia-Pacific for DHL Supply Chain. Prior to his assignment in Asia-Pacific, Dr. Florez was accountable for Exel’s operations in Latin America. Before joining Exel in 2000, Dr. Florez occupied senior management positions in FedEx Supply Chain as well as in Sea-Land Service and United States Lines. Dr. Florez earned his doctoral degree in Transportation Planning and Engineering from the New York University (Polytechnic). He is a member of the Council of Supply Chain Management Professionals and a lecturer in international logistics forums and academic institutions.

Walfried Lassar, Professor
Department of Marketing, College of Business Administration

Dr. Lassar’s research has been published in journals such as the Journal of Marketing, Strategic Management Journal, Journal of Business and Psychology, Journal of Retailing, and Journal of Business Research. Before joining FIU in 1998, he taught and conducted research at the Owen Graduate School of Management at Vanderbilt University, the Whittemore School of Business and Economics at the University of New Hampshire, and the University of Miami. He has served as a consultant for the United Research Company and held marketing management positions at Howell Computer Company and Procter and Gamble, GmbH, in Frankfurt, Germany.