2012 Entrepreneurship Workshop Series

FIU’s Pino Global Entrepreneurship Center’s popular Workshop Series promise to equip you with and deliver practical tools and real world knowledge from experts in each field.

Topics

  • Developing a Killer Business Plan – March 2nd
  • Marketing Strategy and Social Media for Entrepreneurs –April 13th
  • Financial Modeling – May 11th
  • The Sales Myth-Busters Workshop© – June 1st

Developing a Killer Business Plan | March 2nd, 2012

Speaker:
Robert H. Hacker
Managing Partner, GH Capital Partners
CFO, One Laptop per Child Association
Adjunct Professor, Florida International University and MIT Sloan School of Management

Led by Robert H. Hacker, adjunct professor and author of Billion Dollar Company: An entrepreneur’s guide to business models for high growth companies. Begin the process of developing a successful business! In this session, learn several techniques to profoundly understand the customer. Discover how to create innovative products and services to meet those needs.

Take Aways:

  • Learn how to determine your customer needs.
  • Outline the design of your product or service.
  • Invent alternatives to find better solutions to today’s problems.
  • Turn your company into a forerunner in product innovation.
  • Develop action plans to implement innovation in your company or start up.

Register for Developing a Killer Business Plan.

Marketing Strategy and Social Media for Entrepreneurs |  April 13th, 2012

Speaker:
John C. Fleming
Technology Practice Lead, Biztegra

Learn how to develop an effective "go to market" strategy that is optimized for your company and market. You will learn about the elements of a focused and affordable marketing plan. You will see how to leverage the latest in social media to have conversations with your customers and people who influence your potential customers. You will learn how to develop a channel strategy to sell your products and services that will give you the widest market coverage at the lowest possible cost.

Take Aways:

  • Develop a marketing plan for your venture.Find new strategies for getting the most out of your marketing dollars.
  • Enhance your business’ presence through social media profiles.
  • Discover new content management tools.

Register for Marketing Strategy and Social Media for Entrepreneurs.

Financial Modeling | May 11th, 2012

Speaker:
Robert H. Hacker
Managing Partner, GH Capital Partners
CFO, One Laptop per Child Association
Adjunct Professor, Florida International University and MIT Sloan School of Management

Uncover the financial health of your business by using an industry-tested and strategy-driven method. At this workshop, learn one of the most effective processes for developing financial statements that clearly communicate your venture’s potential and its driving forces.

Take Aways:

  • Review the parts of a financial plan, including balance sheet, income statement, and cash flow.
  • Learn how to show your venture’s expected level of profitability in your plan.
  • Learn to identify key assumptions, capital requirements and the growth drivers of your business.

Register for Financial Modeling.

The Sales Myth-Busters Workshop© | June 1st, 2012

Speaker:
Ellen Bristol
Founder and CEO, Bristol Strategy Group

Learn the five myths or commonly-held beliefs, about selling and sales that tend to inhibit sales performance, rather than enhance it. For each “myth” there is a “myth-buster,” a different perspective which will improve sales performance. The workshop then reviews five best sales-management practices to enhance the sales productivity. Participants will leave the workshop with a documented sales strategy and plan.

Take Aways:

  • Learn how to value your selling time and calculate your true opportunity risk factor.
  • Know which sales myths you may be utilizing, without even knowing it.
  • Replace counter-productive themes and practices with more effective and productive ways of selling.
  • Introduce best sales-management practices for your team (or yourself) that will aid in the adoption of new skills and performance standards.

Register for The Sales Myth-Busters Workshop©.

Registration Fee (per session): $50

Unless otherwise noted, workshops are held from 8:30a.m. to 11:30a.m. at

FIU’s College of Business Complex
Special Events Center, CBC 232
Modesto A. Maidique Campus
11200 SW 8th Street
Miami, Florida 33199

For more information on the 2012 Entrepreneurship Workshop Series, please email: entrepreneurship@fiu.edu or call (305) 348-7156

2012 Entrepreneurship Workshop Series is presented with support from:

Wells Fargo Logo

Kauffman Foundation